ABOUT US
Discover Iceland Live The Magic
Welcome to AURORA LUXURY ICELAND, where the magic of the Northern Lights meets unparalleled expertise and luxury. As a premier luxury tour operator in Iceland, we specialise in crafting unforgettable experiences beneath the shimmering auroras or the rays of the midnight sun. From the magic of Northern Lights viewings to gourmet glacier picnics or chasing adventure on a hike or in a spa, we craft tailor-made journeys that immerse you in the beauty and wonder of Iceland’s breathtaking landscapes.
Enjoy uniquely crafter tours, culinary delights, and personalised service as we take you on a journey beyond the ordinary. Whether seeking serene wellness retreats in the natural healing spas of Iceland or thrilling outdoor expeditions, AURORA LUXURY ICELAND ensures every moment is unforgettable, designed just for you.
Luxury Glacier Experiences
Dedication and personal service sets us apart
At AURORA LUXURY ICELAND, our tour guides are more than just experts—they are your personal gateway to the heart and soul of Iceland offering unique experiences. Each guide brings a wealth of local knowledge, a deep passion for the country’s natural and raw beauty, and a commitment to delivering an unforgettable experience tailored to your individual interests. We offer semi private small tours, showcasing the best nature and cultural experiences and private tours, individually adapted to your desires.
Asa Maria Bjornsdottir
Management & Founder
our aurora expert
Meet Our Founder
Asa an original Icelander with an eye for detail, found her way back to her roots after years of travelling the world. An ambitious multi award winning entrepreneur settling for nothing less but the best. Now wanting to share the magic of the colourful and sparsely inhabited, fiery-icy island, with those having an appreciation for a true adventure. Having a background in hotel management and marketing, her great passion for creating tours that not only bring you to your destination but also give you an insight into the true culture and heritage of Iceland, which help to make your travel with us an exceptional journey.
our aurora experts
Meet Our Team
Aurora Luxury Iceland is a new company built on years of experience of its founders.
Asa Maria Bjornsdottir
Management & co-founder
Asa an original Icelander with an eye for detail, found her way back to her roots after years of travelling the world. An ambitious multi award winning entrepreneur settling for nothing less but the best. Now wanting to share the magic of the colourful and sparsely inhabited, fiery-icy island, with those having an appreciation for a true adventure. Having a background in hotel management and marketing, her great passion for creating tours that not only bring you to your destination but also give you an insight into the true culture and heritage of Iceland, which help to make your travel with us an exceptional journey.
Daniel Ivanovici
Tour Guide & co-founder
Daniel is one of the most skilled northern lights hunters, with eleven years of experience chasing the aurora borealis. With passion and a hunch for entrepreneurial opportunities, his natural talent for storytelling leaves you wanting to book more trips with us. He has been a part of an Elite Northern Lights Team who have become best at chasing the Aurora Borealis in Iceland with outstanding results. Originally from Hungary, although immersed in the saga of Vikings, he has chosen Iceland as a home. He is fully devoted to sharing the magic of Iceland to anyone setting foot on this magical island far far in the North.
Bence Kanozsai
Operations & co-founder
Bence a fellow Hungarian who also found himself spellbound by the beauty of Icelandic nature and the mystical stories of the vikings, who before him chose to settle on the island, as well as the bright summer nights. He quickly learned the ropes of providing excellent customer service through years of working in operation. He’s mastered the booking systems and learned ways of making sure all tours go as planned. A valuable taskmaster securing you to have an amazing experience.
Velkomin til Íslands, hlökkum til að sjá þig!
Welcome to Iceland we look forward to meeting you
Mission & Vision Statement
Mission
Helping people to achieve their travel dreams, travel with joy and achieve more.
Vision
To deliver the best service and to be the most trusted, innovative and sustainable tour operator in Iceland.
Our Values
Collaboration
Teamwork connects us. There’s no problem so tough that we can’t tackle it together. Working as a team, we harness the wisdom and efforts of the crowd.
Follow with clear Purpose
We welcome change and inspire innovation. Our creativity, dedication and drive are positively contagious – and they get results.
Do it right
We operate openly and support transparency. Our collaborators, clients and communities always know where we stand.
Be the best
We are driven by Passion. We believe the only way to do great work and promote changes is to love what you do. We’re inspired by the people and the stunning nature around us.
Be the change
When we give others the tools, skills and opportunities to succeed, they flourish. When we give ourselves the same, we’re unstoppable.